While at Fly Communications I art directed the photo shoot and retouched the bottles for Tezón, Pernod Ricard’s premium, hand-crafted tequila. Tezón needed a cutting-edge creative strategy to position it above the cultural fads that are the antithesis of the authenticity Tezón represents. This campaign elevated Tezón as the new standard in Fine Tequila. 📷 Steve Bronstein